E-Strategies Week of August 21

The sound of descending chimes. Funky MIDI elevator music. Ughhhhhh-why is my phone ringing? Can’t they just text!?
Like many people, the phone is a tool of last resort. I’d rather text or Slack or email or carrier pigeon. But I’ve noticed that many of the most successful, productive people I’ve met are what you might call “phone-prone.” If you send them a text, they call you instead of texting back. Email them? Get a call back.
Maybe this wasn’t a coincidence. I decided it was time to test my beliefs. But first, I decided to email two “phone-prone” people-Krista Smith, the West Coast editor of Vanity Fair, and Eric Kuhn, a former L.A. talent agent and a cofounder of Layer3 TV-for some advice. Within minutes I got an email back, “Call me.”

Why I Encourage Every Employee to Brand Themselves on Social MediaEmployeeBrand

Maximum exposure is one of the foundations of a good marketing strategy. The more eyes you can put on your content, the better. As the CEO our founder of your company, you’ve already done everything you can to highlight your work and advance the interests of your organization across the web.
Your LinkedIn profile is decked out with as much relevant rich media as you can pack in, and you have links and relevant content all over your Facebook and Twitter. At the bare minimum, your first degree network knows very well what you do and how they can take advantage of the newest “limited time offer.”
But what about your employees? Depending on the size of your company, you could have a small army of individuals available to help you expand your reach to thousands of more people across the web. How can you encourage your employees to represent you well on their own social media profiles, and what are some steps they can take to advance your brand within their social networks?
Here is a list of pro-tips that can help you turn your employees into brand ambassadors on platforms such as FacebookTwitterInstagramQuora, and LinkedIn, without intruding on their own social media experience!

ElevatorPitch

7 Essentials for an Elevator Pitch That Gets People to Listen

There is never any predicting what interaction, whether it’s in a grocery store or at a networking function, will present a new business opportunity. That’s why it’s important to always be prepared to seize the day.
The key that unlocks these opportunities is an elevator pitch that grabs people’s attention and makes them remember you and want to talk with you further.
To craft a pitch that is succinct and compelling keep these seven fundamental factors in mind.

LeadershipSelfControl

Leadership Takes
Self-Control. Here’s What We Know About It

Philosophers and psychologists have been discussing the importance of self-control for ages. Plato, for example, argued that the human experience is a constant struggle between our desire and rationality, and that self-control is needed to achieve our ideal form. Likewise, Freud suggested that self-control is the essence of a civilized life.
The scientific study of self-control started about 25 years ago in the fields of criminology and psychology. Since then, hundreds of studies have shown the positive effects that come from possessing self-discipline. For instance, people with higher levels of self-control eat healthier, are less likely to engage in substance abuse, perform better at school, and build high-quality friendships. At work, leaders with higher levels of self-control display more effective leadership styles-they are more likely to inspire and intellectually challengetheir followers, instead of being abusive or micromanaging. But what happens when people lack self-control at work?

BoardManagementThe Art of Board Management

Working for a board of directors takes a special knack. An executive director must balance respect for the authority of the board member while being fully responsible for steering the organization in the right direction.
Here are a few tips I’ve learned from working for boards over the last three decades.

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