E-Strategies

Week of October 17, 2017

InternetHabitsYour Internet Habits Have Changed the Way You See the World. Here’s What Happened

Before the infinite supply of social media platforms? Before Google, e-mail, and living your life behind a screen?
Yes, some of us still remember. But as we get ourselves accustomed to this relatively brand-new Internet age, the digital world, and how we engage with it, has been rapidly affecting our real-world practices and functions.
In fact, how many times were you interrupted by a notification on your phone up until this sentence? I for one can tell you that during the course of writing this piece, I have already answered two emails and opened up four new tabs. Normal behavior in 2017, right?

LinkedInBizIf you’re new to LinkedIn business options or want to add something new to your current LinkedIn marketing plan, this page is for you.
Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use LinkedIn profiles, video, ads, analysis, and more for business.

IntrovertLeaderHow to Succeed as an Introvert Leader, According to Science: Just Believe in Yourself

From a wealth of real-world examples like Warren Buffett and Bill Gates to a ton of science and expert opinion, there’s no shortage of evidence that introverts can make great leaders.
But, of course, quieter types can only demonstrate this fact if they decide to step up to the plate and lead. And according to new research, many introverts may be shying away from leadership positions in which they’d actually excel because of misplaced fears about their potential and capabilities.

SocialAdvertising4 Social Advertising Tactics You Aren’t Using

Social Advertising is a great way to hyper-target your marketing messages to the right audience. It is cost effective and can be a great stimulus to other advertising initiatives. Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!

CorporateCultureCoreValues

Center a Lasting Corporate Culture Around Positive Core Values

Business leaders may think that a great corporate culture is more of a nice-to-have than a must-have. But Howard Behar, former president of Starbucks, points out that every company has a culture anyway, whether the leadership knows what it is or not. The job of leaders is to make sure their culture is designed to last.
“The question is whether [the culture is] is defined or not and whether it is becoming what the organization wants it to become, including the leadership,” said Behar in a podcast with AMA Edgewise.
Behar believes that culture is an essential factor in corporate success. “The key here is being aware of where you are and being focused on what you want to become as an organization, and only leadership can drive that,” said Behar, who helped Starbucks grow from 28 stores to more than 15,000 during his tenure at the company. He is the author of The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First (Center Street, 2017).

 


Week of October 3, 2017

StopTolerating9 Stressful Things You Need to Stop Tolerating–If You Want to Be Successful

Don’t tolerate anything that stresses you or gets in the way of your success.
There are many things that can stress us out, especially when we want to create our own success stories.
Unfortunately, most of us end up tolerating some of our own bad habits, even though they cause much of the stress we experience.
So what are the stressful habits we need to stop tolerating? Here are the worst:

4 Reasons Why You Should Decline Your Next Meeting DeclineMeeting(and Spike Productivity in the Process)

Will your next meeting be an opportunity to connect on actionable ideas–or an hour long prison sentence? Here’s how to tell before you accept the invite.
Don’t you just love workdays fills with meetings? Yeah … me neither. At our company, Masthead Media, we rarely schedule them unless they’re absolutely necessary.
You’ve most likely attended one–if not innumerable!–seemingly pointless meeting. You may have even led one before. You definitely know you’re in one when your mind wanders to the zillion things you could be accomplishing instead.
Though most meetings are scheduled with the best of intentions (we’ll be more productive if we’re sitting face-to-face!), factors such as side conversations, wild conversational tangents, and lack of prep can derail any chance of driving toward your goals. In fact, most meetings are booked without any thought to goals at all.
Time is your most precious resource, and you can’t afford to waste it on an aimless chat. Whether you’re attending or running a meeting, don’t go without these four elements in place.

FacebookPublicFigure
Want to create a Facebook presence that’s separate from your personal profile?
Have you considered creating a public figure Facebook page?
In this article, you’ll discover why you should consider a Facebook public figure page and how to set one up.

The Best Mobile Email Apps for Fast, Easy Inbox ManagementMobileApps

These apps use unconventional interfaces to help you breeze through your emails.
It’s estimated that Americans spend around six hours a day in their inbox. All that reading, writing, searching, and organizing email not only eats up our time but also our bandwidth, leaving little for the stuff we really need to get done. A number of mobile apps, however, are changing the way we interact with our email so that we can process messages more quickly and move on to more important tasks. These four lead the pack.

4 Business Lessons We Actually Learned From Kindergarten

KindergartenBusinessLessonsAre we still applying the life lessons that our parents, teachers and caregivers taught us?
The world is at a tipping point today. Leadership, technology, pop culture, all of it is changing in ways that make it hard to predict what the next quarter will bring, let alone the next two to five years.
But there are certain truths that remain important even as everything else shifts. They’re basic values, and as we become more mired in the increasing complexity of an evolving world, we could all stand to take a step back. We should not only remember the life lessons that our parents, teachers and caregivers taught us, but really consider whether or not we’re still applying them in our daily lives.
Here are four lessons we learned as schoolchildren–basic behavioral guidelines that apply just as much in today’s work environment as they did in kindergarten:

9 Signs an Employee Is Exceptionally Productive
(WhichExceptionallyProductive Never Appear on Performance Evaluations)

The most productive people do a lot more than just stay busy.
Many people stay busy. After all, checking items off a to-do list isn’t hard.
What’s hard is checking the right things off your to-do list, completing the right projects, and getting the right stuff done. That’s when an employee goes from busy to productive — and in the process become indispensable to an organization’s success.
Here are some of the things highly productive people do — and why that makes them so valuable:



Week of September 5, 2017

PersuasiveEmail
When you send a marketing email, it’s a bit different from a regular email.  You’re not just sharing information, you’re trying to drive engagement that supports your business in some way.
You’re trying to drive action without being too pushy and turning your subscribers off.

EmployeeDeservesARaise9 Signs an Employee Deserves a Promotion (Which Never Appear on Performance Evaluations)

If you want to get promoted, think more than skills, qualifications, and experience. The most promotable employees also have the right attitude — and the right outlook on individual and team performance.
Along with, “How do I get a raise?” one of the most common questions that even exceptional employees ask their boss is, “What can I do to get promoted?”
For some bosses, the answer to getting promoted is obvious: complete a specific task, gain a certain amount of experience, or simply be the next in line.
Other people, like HubSpot co-founder Dharmesh Shah, take a different approach. Where getting promoted is concerned, Dharmesh focuses on the employee’s attitude.
His reasoning is simple. Attitude informs action. Attitude informs behavior. Attitude is the driving force behind every achievement, accomplishment, and success.
Attitude, where performance and therefore advancement is concerned, is everything.
So according to Dharmesh, if you want to get promoted:

TruthAboutHashtags

I have been asked before about the right use of hashtags in the various social networks. It is a great question, and the answer is neither simple nor straightforward. The simple reason is that the best practice and what you can gain from it is different for each and every social network.
While some networks love hashtags others never really got friendly with them. In some networks, you cannot have too many hashtags in others more than two will lead to smaller success.

SendMoreEmailI’m sure you’ve asked yourself, “How often should I send email?”
Weekly? Monthly? Any time sales are low?

Start with this question: How many times do you have to ask kids to do something?

Usually, more than once.
It’s often the same with email marketing.
It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.
If you don’t ask multiple times, you might miss out on sales.

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