E-Strategies

Week of December 12, 2017

35 Easy Holiday Gift Ideas for
Co-workersCoWorkerHolidayGifts

The holidays are here, and you need office gifts that are inexpensive, similar and appropriate for the work environment. Not to worry! Even if you found this post in a last-minute search, we made a list (and checked it twice), so we bet you’ll find something nice.

ProductivityTips6 Productivity Tips You Should Follow Every Day

Getting a lot done during the day feels amazing. Unfortunately, everything from being tired to a lack of resources can make productivity tank. You can fight this tendency, but you have to be proactive about it. These are some of the best productivity tricks you can try right now, most of which have solid science backing them up.

NegativeFeedbackHow To Respond To Negative Reviews On Facebook, Yelp, And Google

Every small business, startup, and consultant eventually gets hit with a bad review on a prominent platform. Here’s what you need to know to survive it.

5 Mistakes You’re Making When Talking to the Media5MediaMistakes

So you pitched the media and got an interview. Congratulations! Gaining media coverage isn’t always easy, but just because the media is on the way doesn’t mean the hard part is over. You need to make the most of this opportunity for your public relations efforts to be valuable to your business. But fear not: We’ve compiled a list of five common mistakes you can avoid to ensure your interview is a success.

SocialMediaTrends10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.
Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near.

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business, office, school and education concept - stressed busine

The BEST WAYS to Overcome Your WORST DAYS in Your Business

How’s your business going right now? I hope you’re having a good day, but if not, I hope this blog post will help you feel better and move forward. Writing a post like this is a challenge because it’s easy to come off sounding trite and formulaic. Everyone responds differently to bad days, and different things may constitute a bad day for different people.
As a Virtual Assistant, my worst days often happen because of technology breakdowns and my own mistakes. One really bad day happened many years ago. It was before I knew about Wi-Fi and mobile technology, so I worked from one computer, and if anything went wrong, I had no backup.

 



Week of November 29, 2017

The Most Important Element of Any DigitalStrategy
Digital Marketing Strategy

There are a lot of methods for marketing in the digital age. Whether it’s through person-to-person introductions, a typical marketing campaign using graphics and advertisements, or even a B2B email messaging strategy, you’ve got a lot of options to choose from.
In fact, don’t think of them as options. Your business can profit from using all of these marketing venues in tandem. You can craft an advertising campaign, include that in your company emails to outside vendors and discuss your campaign with those you try to directly engage with. It all works together – at least, that’s how you run an effective marketing schematic.

CollaborationBe the Entrepreneur of Your Life–Women Business Owners Share How

Collaboration is the new competition. Top women business owners are helping themselves by helping others.


These 7 Social Media Tips will Grow Your Business Like Never BeforeSocialMediaTips

Say you have a business – not a new one, but one you’ve been tending to for a decade or so. It’s the mid-90s and you have this brilliant idea for a startup, which you cash in on. Everything is flowing like a charm in the early years, mostly because you’re a business based on a current trend. Whether it’s a fashion or technology, you’ve cornered the marketing on the current happenings in your field, and you’re raking in the cash.
This trend continues until it’s the 2016 and suddenly your product is starting to go defunct. You expected it to happen eventually, but you didn’t know it would be this soon. Not only is your product suddenly not as en vogue as it used to be, it’s also getting replaced with better, more efficient models.
What do you do?
Your first, scenario-specific task is to start getting more innovative. Once you’ve secured a plan to start getting with the times again, you’re on the right track…but now what? You’ve already lost a lot of credibility and momentum? How do you build that back up again?
Social media, that’s how.

What to Do If Your Boss Gets Distracted by Every New ThingDistractedBoss

No matter what the strategic plan says, many of us are more attracted to something new that’s glittering on the horizon than we are to the goals that have languished on our to-do list for months. This weakness is as true for senior leaders as it is for the rank-and-file, but when a CEO or other senior executive is known for chasing shiny objects, a lot of people and projects can suffer.
When senior leaders suddenly get excited about a new idea or initiative, subordinates often worry: “Do I need to add this to my priorities? Will I still need to deliver on all my other goals too? Are there really enough resources available to get this done?” There can be high risk for employees in their leader’s fascinations: If they switch gears to run after the shiny object the leader wants right now, they might be found wanting later if previously assigned strategic goals go unmet.
In situations like these, I’ve found six techniques can help.

Pop or Not PopI’ve found myself doing A LOT of online shopping lately.
My daughter, Olivia, is 2 months old now and she seems to grow out of clothes faster than I can order them. I was recently perusing a new children’s clothing site called Bella Bliss, when a pop-up appeared offering me 15% off my first order.
Now a lot of people hate pop-up’s. But personally, when I am considering ordering from a brand new company, I find a first time discount extremely enticing.
In fact, I had my eye on a certain little eyelet number for the 70 degree Spring weather that we’ve been enjoying in NYC, and though it was a bit spendy for such a tiny little piece of clothing I couldn’t resist.
The discount presented to me in the pop-up pushed me over the edge and I placed my first order to see if it would really be as cute as in the pictures.

6 Ways to Motivate Individuals to Become a Winning TeamMotivateIndividuals

In sports, we often talk about athletes who “want it” more than others. These are the players who show up early, who use up every last ounce of energy in pursuit of their best performance. Players for whom defeat is viscerally painful, the ones who will stop at nothing to succeed. A coach’s job is to inspire and channel this motivation and use it to maximize the team’s performance.
Motivation comes from two places — intrinsic, which comes from within, and extrinsic, which comes from external forces. As a leader, it’s easy to rely on incentives, penalties and other extrinsic motivation – “If you do X, you will get Y” — but these kinds of incentives only go so far. The best coaches on the ball field and the best leaders in the office understand that to build a truly winning culture, you need to create intrinsic motivation. Inspiring those you lead to do great work for the love of the work itself and not because they’ll receive a trophy at the end of the game or a mention in the next company newsletter.
But how do you instill that passion? Here are six lessons I’ve learned from coaches to foster intrinsic motivation in your office.


Week of October 17, 2017

InternetHabitsYour Internet Habits Have Changed the Way You See the World. Here’s What Happened

Before the infinite supply of social media platforms? Before Google, e-mail, and living your life behind a screen?
Yes, some of us still remember. But as we get ourselves accustomed to this relatively brand-new Internet age, the digital world, and how we engage with it, has been rapidly affecting our real-world practices and functions.
In fact, how many times were you interrupted by a notification on your phone up until this sentence? I for one can tell you that during the course of writing this piece, I have already answered two emails and opened up four new tabs. Normal behavior in 2017, right?

LinkedInBizIf you’re new to LinkedIn business options or want to add something new to your current LinkedIn marketing plan, this page is for you.
Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use LinkedIn profiles, video, ads, analysis, and more for business.

IntrovertLeaderHow to Succeed as an Introvert Leader, According to Science: Just Believe in Yourself

From a wealth of real-world examples like Warren Buffett and Bill Gates to a ton of science and expert opinion, there’s no shortage of evidence that introverts can make great leaders.
But, of course, quieter types can only demonstrate this fact if they decide to step up to the plate and lead. And according to new research, many introverts may be shying away from leadership positions in which they’d actually excel because of misplaced fears about their potential and capabilities.

SocialAdvertising4 Social Advertising Tactics You Aren’t Using

Social Advertising is a great way to hyper-target your marketing messages to the right audience. It is cost effective and can be a great stimulus to other advertising initiatives. Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!

CorporateCultureCoreValues

Center a Lasting Corporate Culture Around Positive Core Values

Business leaders may think that a great corporate culture is more of a nice-to-have than a must-have. But Howard Behar, former president of Starbucks, points out that every company has a culture anyway, whether the leadership knows what it is or not. The job of leaders is to make sure their culture is designed to last.
“The question is whether [the culture is] is defined or not and whether it is becoming what the organization wants it to become, including the leadership,” said Behar in a podcast with AMA Edgewise.
Behar believes that culture is an essential factor in corporate success. “The key here is being aware of where you are and being focused on what you want to become as an organization, and only leadership can drive that,” said Behar, who helped Starbucks grow from 28 stores to more than 15,000 during his tenure at the company. He is the author of The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First (Center Street, 2017).

 


Week of October 3, 2017

StopTolerating9 Stressful Things You Need to Stop Tolerating–If You Want to Be Successful

Don’t tolerate anything that stresses you or gets in the way of your success.
There are many things that can stress us out, especially when we want to create our own success stories.
Unfortunately, most of us end up tolerating some of our own bad habits, even though they cause much of the stress we experience.
So what are the stressful habits we need to stop tolerating? Here are the worst:

4 Reasons Why You Should Decline Your Next Meeting DeclineMeeting(and Spike Productivity in the Process)

Will your next meeting be an opportunity to connect on actionable ideas–or an hour long prison sentence? Here’s how to tell before you accept the invite.
Don’t you just love workdays fills with meetings? Yeah … me neither. At our company, Masthead Media, we rarely schedule them unless they’re absolutely necessary.
You’ve most likely attended one–if not innumerable!–seemingly pointless meeting. You may have even led one before. You definitely know you’re in one when your mind wanders to the zillion things you could be accomplishing instead.
Though most meetings are scheduled with the best of intentions (we’ll be more productive if we’re sitting face-to-face!), factors such as side conversations, wild conversational tangents, and lack of prep can derail any chance of driving toward your goals. In fact, most meetings are booked without any thought to goals at all.
Time is your most precious resource, and you can’t afford to waste it on an aimless chat. Whether you’re attending or running a meeting, don’t go without these four elements in place.

FacebookPublicFigure
Want to create a Facebook presence that’s separate from your personal profile?
Have you considered creating a public figure Facebook page?
In this article, you’ll discover why you should consider a Facebook public figure page and how to set one up.

The Best Mobile Email Apps for Fast, Easy Inbox ManagementMobileApps

These apps use unconventional interfaces to help you breeze through your emails.
It’s estimated that Americans spend around six hours a day in their inbox. All that reading, writing, searching, and organizing email not only eats up our time but also our bandwidth, leaving little for the stuff we really need to get done. A number of mobile apps, however, are changing the way we interact with our email so that we can process messages more quickly and move on to more important tasks. These four lead the pack.

4 Business Lessons We Actually Learned From Kindergarten

KindergartenBusinessLessonsAre we still applying the life lessons that our parents, teachers and caregivers taught us?
The world is at a tipping point today. Leadership, technology, pop culture, all of it is changing in ways that make it hard to predict what the next quarter will bring, let alone the next two to five years.
But there are certain truths that remain important even as everything else shifts. They’re basic values, and as we become more mired in the increasing complexity of an evolving world, we could all stand to take a step back. We should not only remember the life lessons that our parents, teachers and caregivers taught us, but really consider whether or not we’re still applying them in our daily lives.
Here are four lessons we learned as schoolchildren–basic behavioral guidelines that apply just as much in today’s work environment as they did in kindergarten:

9 Signs an Employee Is Exceptionally Productive
(WhichExceptionallyProductive Never Appear on Performance Evaluations)

The most productive people do a lot more than just stay busy.
Many people stay busy. After all, checking items off a to-do list isn’t hard.
What’s hard is checking the right things off your to-do list, completing the right projects, and getting the right stuff done. That’s when an employee goes from busy to productive — and in the process become indispensable to an organization’s success.
Here are some of the things highly productive people do — and why that makes them so valuable:



Week of September 5, 2017

PersuasiveEmail
When you send a marketing email, it’s a bit different from a regular email.  You’re not just sharing information, you’re trying to drive engagement that supports your business in some way.
You’re trying to drive action without being too pushy and turning your subscribers off.

EmployeeDeservesARaise9 Signs an Employee Deserves a Promotion (Which Never Appear on Performance Evaluations)

If you want to get promoted, think more than skills, qualifications, and experience. The most promotable employees also have the right attitude — and the right outlook on individual and team performance.
Along with, “How do I get a raise?” one of the most common questions that even exceptional employees ask their boss is, “What can I do to get promoted?”
For some bosses, the answer to getting promoted is obvious: complete a specific task, gain a certain amount of experience, or simply be the next in line.
Other people, like HubSpot co-founder Dharmesh Shah, take a different approach. Where getting promoted is concerned, Dharmesh focuses on the employee’s attitude.
His reasoning is simple. Attitude informs action. Attitude informs behavior. Attitude is the driving force behind every achievement, accomplishment, and success.
Attitude, where performance and therefore advancement is concerned, is everything.
So according to Dharmesh, if you want to get promoted:

TruthAboutHashtags

I have been asked before about the right use of hashtags in the various social networks. It is a great question, and the answer is neither simple nor straightforward. The simple reason is that the best practice and what you can gain from it is different for each and every social network.
While some networks love hashtags others never really got friendly with them. In some networks, you cannot have too many hashtags in others more than two will lead to smaller success.

SendMoreEmailI’m sure you’ve asked yourself, “How often should I send email?”
Weekly? Monthly? Any time sales are low?

Start with this question: How many times do you have to ask kids to do something?

Usually, more than once.
It’s often the same with email marketing.
It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.
If you don’t ask multiple times, you might miss out on sales.

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