Week of February 27, 2018

PositiveMorningHabitsPositive Morning Habits to Adopt in 2018

Feeling positive makes you feel motivated to take on anything the day brings your way. The beginning of a new year is the perfect time to adopt some positive morning habits. Here are ways to bring positivity to your morning routine so you can conquer your days in 2018:

Customer Service for Small Business Owners: Everything You Need to KnowCustomerService

Learning how to deliver superb small business customer service can help you keep your customers happy, sail through mistakes without losing accounts, and boost your small business.
However, providing superb service can be a challenge at all stages – whether you’re just starting a business, or you’re an established small business owner who’s working to get your customer service right as you juggle all the tasks involved in running your business.
Need a little help improving your small business customer service? This guide will walk you through the basics of providing great service and arm you with the ideas and tools you can use to make your customers happy. If you already have a small business, you’ll get the information you need to improve your service or to fix problems that may be holding you back from reaching a higher level of growth and success.

While education, degrees, and certification are important for scoring an interview, a new study by the HR software provider iCIMS finds that recruiters place a higher value on soft skills. From an ability to communicate well to being organized, these intangible qualities can be tough to measure, but they affect everything from productivity to collaboration.
“Hard skills are what you do, and soft skills are how you do it,” says Susan Vitale, chief marketing officer for iCIMS. “Unfortunately, one in three recruiting professionals believe job candidates’ soft skills have gotten worse in the past five years.”
The good news for both candidates and employers is everyone possesses some soft skills, says Jodi Chavez, president of the staffing firm Randstad Professionals. “The challenge is determining which are strongest, and which are most in-demand for certain roles,” she says. “Companies can train employees in technical skills. Soft skills, on the other hand, are far harder to teach, which is why, in a low unemployment market, companies should be looking to hire for soft skills and train for technical skills.”
If you’re looking for a new job, these are the top-five soft skills recruiters are looking for:

5 Ways to Get Over Your Fear of Public SpeakingPublicSpeaking

We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating the audience with compelling stories, handling the most difficult questions with ease, and exiting to cheers and applause.
But the reality is usually less than perfect. Often, our fears take over and we imagine ourselves stumbling on the stairs, forgetting our lines, drawing a blank, or losing the audience. It’s easy to interpret these fears as a warning that something will go wrong – a sign that we weren’t meant to be on the stage in the first place.
If you find that fear inevitably gets in the way of your ability to speak in public, we have some good news for you. You don’t have to overcome your fear in order to be a good public speaker. It never goes away entirely. Instead, it’s about having less fear – think of it as being fear-less.
We both have some experience in what it takes to be fear-less. Mandy has a lead role in Hamilton on Broadway, performs highly acclaimed solo shows, and has a regular role in Madam Secretary on network television. As a business speaker and adviser, Mark presents to thousands of executives a year and leads high-stakes off-site meetings for executive teams.
Even with all of the experience we’ve had getting on a stage and facing a live audience, neither of us has ever found a way to get rid of the fear. But we do have some tips on how to keep it from getting in the way of delivering that perfect performance.
The first two steps are designed to dial down your fears:

NegativeEmotionsHow to Handle Negative Emotions at Work 

There’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.”
Sure, that makes sense — if you’re a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.
Anger, however — now that, surprisingly, can actually benefit you and your colleagues in the workplace. But only when it’s handled correctly.
No matter how much you love your job, chances are, you experience some semblance of negative thoughts and emotions. That’s part of the challenge, right? And without a challenge, well, what a bore that would be.

BetterListenersWhy All Businesses Need to Be Better Listeners 

In the mid ’90s, Penny Wilson and the developers at Alias Wavefront took notice when consumers complained about the fake hair on characters in their video games. By listening to their customers and creating realistic “digital hair,” Wilson recalls that “it really leapfrogged us above any of the other competition” and within three years the upstart Canadian company sold to Silicon Graphics for $450 million. That’s the kind of profitable lesson one doesn’t soon forget.
Two decades later, now the CMO at Vancouver-based Hootsuite, Wilson still believes that “if you can pull those kinds of nuggets directly from your customers, it will really help your company get a competitive advantage.” It’s that promise that attracted Wilson out of retirement to Hootsuite, the social listening platform that has grown from a free tool for individuals to a major player in the enterprise space, with 16 million users overall. Wilson continues to practice what she preaches, offering numerous insights for all business leaders in our interview below.

EntrpreneurRegrets10 Regrets Most Entrepreneurs Eventually Face

There’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.”
Sure, that makes sense — if you’re a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.
Anger, however — now that, surprisingly, can actually benefit you and your colleagues in the workplace. But only when it’s handled correctly.
No matter how much you love your job, chances are, you experience some semblance of negative thoughts and emotions. That’s part of the challenge, right? And without a challenge, well, what a bore that would be.

Week of February 13, 2018

TimeMangement5 Time Management Tips From an Expert

We’re all busy and there’s no end in sight to the busyness, as far as I’m concerned. In fact, it seems that every time I find myself with a bit of free time, I pick up something else to fill that void in my schedule. I know that I could use another hour in every day but I’m also fairly certain that I would still be really busy.
So, how can you maximize your time? In this blog, I’ll give you my 5 time-management tips that have helped me with productivity on even my busiest days.

MarketingStrategyIt’s a new year and by now you should have completed your 2018 marketing strategy. If you’re ducking down in your chair because you haven’t, it’s okay, it’s not too late. If you have, great!
The marketing world is ever-evolving. Ten years ago, social was not a major component of the marketing plan and Facebook ads were not even an option. As the world changes, so does how we reach our customers. We are more mobile, more wired, in the technology-sense. When was the last time you went 24 hours without your smartphone? I honestly cannot remember myself.
Last year, social advertising took over, as did video. This year, those two will continue to dominate, but there are other creative ways to reach your customers – and stay in touch in with them as well. I’ve read article after article about the predictions and trends for 2018 and guys, what it comes down to is that businesses are going to have to get more creative – and more out of the box – as our digital world evolves. Before you throw your papers in the air and scream “it’s too much!”, it’s not. It’s not that hard. Really. I’ve put together nine ideas you probably have not thought of to incorporate into your strategy this year.

NegotiationWinWinMake Your Next Negotiation a ‘Win-Win.’ 3 Tips for How to Do That

Recently, we were negotiating on a commercial lease with a person we know well and had always trusted. This person seemed desperate, however, for us to sign that week; so we suspected that we were lacking key pieces of data needed to make an informed decision.
Over the subsequent week, he made several more attempts to force our decision. He tried to pacify us, reminding us of other deals we had done together, and our long-term relationship. When that didn’t work, he switched to a sympathy play, telling us how much he needed the deal to go through.
When we still wanted more time and information before signing, he actually resorted to bullying, threatening us, calling us names and impugning our characters. Yikes.
But, in the end, none of his tactics worked. We said no.

FeelGoodPerkThe Surprising, Feel-Good Perk That Will Lower Your Employees’ Stress Levels

Think petting zoos are just for kids’ birthday parties? Think again. Petting zoos are now making rounds at offices. Bringing cuddly animals into offices for an hour or two is the latest perk to help stressed-out employees relax. Instead of going for a walk to boost your mood, why not a healthy dose of animal therapy and cute overload?

MajorDonorMajor donors are very special people.
They mean so very much to your nonprofit, don’t they?
You know how much they care about your work.
But do you care about THEM as much as they care about you?
Think about it.

10LifeLessons10 Life Lessons from Running a Business

I recently read a post called 26 Lessons from a 26 Year Old CEO. It was very good. This post is a take off of that. I came up with my own Top 10 List – from a small business owner perspective. Five of my 10 are gleaned from her list with my perspective added.

Week of January 2, 2018

BrilliantThings7 Brilliant Things Emotionally Intelligent People Do When Their Buttons Are Pushed

One thing I know for sure is that there will always be drama in the workplace, it’s inevitable. If human beings and communication are involved, words and attitudes will be misinterpreted, egos will clash, buttons will be pushed, and people will arrive at different conclusions, often the wrong conclusions.
I’ve witnessed drama especially with teams under pressure to meet tight deadlines, or when high-level managers or executives with strong personalities pull in different and opposing directions to further their own agendas.
Whatever the case, laying low and avoiding the line of fire is an option. But if your work demands being in close contact with people — the people you’d like to avoid — having the mindset to know how to respond to them will save you a lot of headaches.

10 Signs You’re Burning Out (And How To Stop It)BurnedOut

Even the best jobs can lead to burnout. The harder you work and the more motivated you are to succeed, the easier it is to get in over your head. The prevalence of burnout is increasing as technology further blurs the line between work and home. New research from the American Psychological Association and the National Opinion Research Center at the University of Chicago reported the following:
  • 48 percent of Americans experienced increased stress over the past 5 years
  • 31 percent of employed adults have difficulty managing their work and family responsibilities
  • 53 percent say work leaves them “overtired and overwhelmed.”
A Society for Human Resource Management (SHRM) poll found that “burnout from my current job” was one of the top reasons that people quit.

MarketingRules10 Marketing Rules the Best Entrepreneurs Live and Die By

Marketing strategy always changes as technology evolves. But the underlying principles remain steadfast, grounded in consumer psychology. These 10 entrepreneurs share their No. 1 unchanging marketing rule.

Read More

Freelance Strategies

4 Freelance Strategies You Should Use to Stay Productive

The life of a freelancer has its pros and cons. The obvious advantages are the same that typically come with a self-employed career. Flexible work hours, open opportunity, and most of all creativity. In my opinion the advantage of working alone also has its faults. Without anyone to keep you on track like coworkers or your boss it’s often difficult to stay focused. Luckily for you there are plenty of freelance strategies that have been proven to keep you on track.

Here are four freelance strategies you should use to stay productive:
Read More

8 Ways to Create the Discipline HabitDiscipline Habit

Discipline is the greatest obstacle in preventing most people from achieving the levels of success they desire. Take a moment to process that if you had the discipline to do everything you knew you should do, even when you did not feel like doing it, how much more successful you will be in achieving your personal and professional goals. Discipline is the most challenging habit to do consistently, which is why employers reward it more than any other.

Read More

FollowUpMost Sales Happen in the Follow-Up

A lot of small business owners leave money on the table because they either don’t have a follow-up strategy or they don’t follow through on the process. This usually happens because they’re too busy managing their current business.  Follow-up is a critical way to get NEW business. Without it, you may be in business today but not tomorrow. There’s no guarantee that you’ll keep getting more business if you don’t implement a consistent follow-up strategy.
I’m sure you’ve heard this statistic before: 80% of sales are made after the 5th contact.  So why do 70% of salespeople stop trying after the 2nd or 3rd contact?
Here are a few reasons:


7 Public Speaking Fundamentals Entrepreneurs Must Master

Public speaking is often associated with a kind of grandiosity, as if you need to be a guest of honor at a formal event, to employ what we think of as “public speaking skills.” In reality, though, public speaking skills are used all the time, in multiple contexts. As an entrepreneur, you’ll be tapping into many of those contexts.
For example, you’ll be giving presentations to potential investors and clients. You’ll be doling out numbers and giving updates to your team. You might even be an interviewee in the media or a speaker for a major event. Whether you plan on speaking publicly on a regular basis or not, you’ll need to prepare yourself to speak as an entrepreneur, using these seven important public speaking fundamentals:

Week of December 12, 2017

35 Easy Holiday Gift Ideas for

The holidays are here, and you need office gifts that are inexpensive, similar and appropriate for the work environment. Not to worry! Even if you found this post in a last-minute search, we made a list (and checked it twice), so we bet you’ll find something nice.

ProductivityTips6 Productivity Tips You Should Follow Every Day

Getting a lot done during the day feels amazing. Unfortunately, everything from being tired to a lack of resources can make productivity tank. You can fight this tendency, but you have to be proactive about it. These are some of the best productivity tricks you can try right now, most of which have solid science backing them up.

NegativeFeedbackHow To Respond To Negative Reviews On Facebook, Yelp, And Google

Every small business, startup, and consultant eventually gets hit with a bad review on a prominent platform. Here’s what you need to know to survive it.

5 Mistakes You’re Making When Talking to the Media5MediaMistakes

So you pitched the media and got an interview. Congratulations! Gaining media coverage isn’t always easy, but just because the media is on the way doesn’t mean the hard part is over. You need to make the most of this opportunity for your public relations efforts to be valuable to your business. But fear not: We’ve compiled a list of five common mistakes you can avoid to ensure your interview is a success.

SocialMediaTrends10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.
Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near.

Read More

business, office, school and education concept - stressed busine

The BEST WAYS to Overcome Your WORST DAYS in Your Business

How’s your business going right now? I hope you’re having a good day, but if not, I hope this blog post will help you feel better and move forward. Writing a post like this is a challenge because it’s easy to come off sounding trite and formulaic. Everyone responds differently to bad days, and different things may constitute a bad day for different people.
As a Virtual Assistant, my worst days often happen because of technology breakdowns and my own mistakes. One really bad day happened many years ago. It was before I knew about Wi-Fi and mobile technology, so I worked from one computer, and if anything went wrong, I had no backup.


Week of November 29, 2017

The Most Important Element of Any DigitalStrategy
Digital Marketing Strategy

There are a lot of methods for marketing in the digital age. Whether it’s through person-to-person introductions, a typical marketing campaign using graphics and advertisements, or even a B2B email messaging strategy, you’ve got a lot of options to choose from.
In fact, don’t think of them as options. Your business can profit from using all of these marketing venues in tandem. You can craft an advertising campaign, include that in your company emails to outside vendors and discuss your campaign with those you try to directly engage with. It all works together – at least, that’s how you run an effective marketing schematic.

CollaborationBe the Entrepreneur of Your Life–Women Business Owners Share How

Collaboration is the new competition. Top women business owners are helping themselves by helping others.

These 7 Social Media Tips will Grow Your Business Like Never BeforeSocialMediaTips

Say you have a business – not a new one, but one you’ve been tending to for a decade or so. It’s the mid-90s and you have this brilliant idea for a startup, which you cash in on. Everything is flowing like a charm in the early years, mostly because you’re a business based on a current trend. Whether it’s a fashion or technology, you’ve cornered the marketing on the current happenings in your field, and you’re raking in the cash.
This trend continues until it’s the 2016 and suddenly your product is starting to go defunct. You expected it to happen eventually, but you didn’t know it would be this soon. Not only is your product suddenly not as en vogue as it used to be, it’s also getting replaced with better, more efficient models.
What do you do?
Your first, scenario-specific task is to start getting more innovative. Once you’ve secured a plan to start getting with the times again, you’re on the right track…but now what? You’ve already lost a lot of credibility and momentum? How do you build that back up again?
Social media, that’s how.

What to Do If Your Boss Gets Distracted by Every New ThingDistractedBoss

No matter what the strategic plan says, many of us are more attracted to something new that’s glittering on the horizon than we are to the goals that have languished on our to-do list for months. This weakness is as true for senior leaders as it is for the rank-and-file, but when a CEO or other senior executive is known for chasing shiny objects, a lot of people and projects can suffer.
When senior leaders suddenly get excited about a new idea or initiative, subordinates often worry: “Do I need to add this to my priorities? Will I still need to deliver on all my other goals too? Are there really enough resources available to get this done?” There can be high risk for employees in their leader’s fascinations: If they switch gears to run after the shiny object the leader wants right now, they might be found wanting later if previously assigned strategic goals go unmet.
In situations like these, I’ve found six techniques can help.

Pop or Not PopI’ve found myself doing A LOT of online shopping lately.
My daughter, Olivia, is 2 months old now and she seems to grow out of clothes faster than I can order them. I was recently perusing a new children’s clothing site called Bella Bliss, when a pop-up appeared offering me 15% off my first order.
Now a lot of people hate pop-up’s. But personally, when I am considering ordering from a brand new company, I find a first time discount extremely enticing.
In fact, I had my eye on a certain little eyelet number for the 70 degree Spring weather that we’ve been enjoying in NYC, and though it was a bit spendy for such a tiny little piece of clothing I couldn’t resist.
The discount presented to me in the pop-up pushed me over the edge and I placed my first order to see if it would really be as cute as in the pictures.

6 Ways to Motivate Individuals to Become a Winning TeamMotivateIndividuals

In sports, we often talk about athletes who “want it” more than others. These are the players who show up early, who use up every last ounce of energy in pursuit of their best performance. Players for whom defeat is viscerally painful, the ones who will stop at nothing to succeed. A coach’s job is to inspire and channel this motivation and use it to maximize the team’s performance.
Motivation comes from two places — intrinsic, which comes from within, and extrinsic, which comes from external forces. As a leader, it’s easy to rely on incentives, penalties and other extrinsic motivation – “If you do X, you will get Y” — but these kinds of incentives only go so far. The best coaches on the ball field and the best leaders in the office understand that to build a truly winning culture, you need to create intrinsic motivation. Inspiring those you lead to do great work for the love of the work itself and not because they’ll receive a trophy at the end of the game or a mention in the next company newsletter.
But how do you instill that passion? Here are six lessons I’ve learned from coaches to foster intrinsic motivation in your office.

Week of October 17, 2017

InternetHabitsYour Internet Habits Have Changed the Way You See the World. Here’s What Happened

Before the infinite supply of social media platforms? Before Google, e-mail, and living your life behind a screen?
Yes, some of us still remember. But as we get ourselves accustomed to this relatively brand-new Internet age, the digital world, and how we engage with it, has been rapidly affecting our real-world practices and functions.
In fact, how many times were you interrupted by a notification on your phone up until this sentence? I for one can tell you that during the course of writing this piece, I have already answered two emails and opened up four new tabs. Normal behavior in 2017, right?

LinkedInBizIf you’re new to LinkedIn business options or want to add something new to your current LinkedIn marketing plan, this page is for you.
Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use LinkedIn profiles, video, ads, analysis, and more for business.

IntrovertLeaderHow to Succeed as an Introvert Leader, According to Science: Just Believe in Yourself

From a wealth of real-world examples like Warren Buffett and Bill Gates to a ton of science and expert opinion, there’s no shortage of evidence that introverts can make great leaders.
But, of course, quieter types can only demonstrate this fact if they decide to step up to the plate and lead. And according to new research, many introverts may be shying away from leadership positions in which they’d actually excel because of misplaced fears about their potential and capabilities.

SocialAdvertising4 Social Advertising Tactics You Aren’t Using

Social Advertising is a great way to hyper-target your marketing messages to the right audience. It is cost effective and can be a great stimulus to other advertising initiatives. Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!


Center a Lasting Corporate Culture Around Positive Core Values

Business leaders may think that a great corporate culture is more of a nice-to-have than a must-have. But Howard Behar, former president of Starbucks, points out that every company has a culture anyway, whether the leadership knows what it is or not. The job of leaders is to make sure their culture is designed to last.
“The question is whether [the culture is] is defined or not and whether it is becoming what the organization wants it to become, including the leadership,” said Behar in a podcast with AMA Edgewise.
Behar believes that culture is an essential factor in corporate success. “The key here is being aware of where you are and being focused on what you want to become as an organization, and only leadership can drive that,” said Behar, who helped Starbucks grow from 28 stores to more than 15,000 during his tenure at the company. He is the author of The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First (Center Street, 2017).


Week of October 3, 2017

StopTolerating9 Stressful Things You Need to Stop Tolerating–If You Want to Be Successful

Don’t tolerate anything that stresses you or gets in the way of your success.
There are many things that can stress us out, especially when we want to create our own success stories.
Unfortunately, most of us end up tolerating some of our own bad habits, even though they cause much of the stress we experience.
So what are the stressful habits we need to stop tolerating? Here are the worst:

4 Reasons Why You Should Decline Your Next Meeting DeclineMeeting(and Spike Productivity in the Process)

Will your next meeting be an opportunity to connect on actionable ideas–or an hour long prison sentence? Here’s how to tell before you accept the invite.
Don’t you just love workdays fills with meetings? Yeah … me neither. At our company, Masthead Media, we rarely schedule them unless they’re absolutely necessary.
You’ve most likely attended one–if not innumerable!–seemingly pointless meeting. You may have even led one before. You definitely know you’re in one when your mind wanders to the zillion things you could be accomplishing instead.
Though most meetings are scheduled with the best of intentions (we’ll be more productive if we’re sitting face-to-face!), factors such as side conversations, wild conversational tangents, and lack of prep can derail any chance of driving toward your goals. In fact, most meetings are booked without any thought to goals at all.
Time is your most precious resource, and you can’t afford to waste it on an aimless chat. Whether you’re attending or running a meeting, don’t go without these four elements in place.

Want to create a Facebook presence that’s separate from your personal profile?
Have you considered creating a public figure Facebook page?
In this article, you’ll discover why you should consider a Facebook public figure page and how to set one up.

The Best Mobile Email Apps for Fast, Easy Inbox ManagementMobileApps

These apps use unconventional interfaces to help you breeze through your emails.
It’s estimated that Americans spend around six hours a day in their inbox. All that reading, writing, searching, and organizing email not only eats up our time but also our bandwidth, leaving little for the stuff we really need to get done. A number of mobile apps, however, are changing the way we interact with our email so that we can process messages more quickly and move on to more important tasks. These four lead the pack.

4 Business Lessons We Actually Learned From Kindergarten

KindergartenBusinessLessonsAre we still applying the life lessons that our parents, teachers and caregivers taught us?
The world is at a tipping point today. Leadership, technology, pop culture, all of it is changing in ways that make it hard to predict what the next quarter will bring, let alone the next two to five years.
But there are certain truths that remain important even as everything else shifts. They’re basic values, and as we become more mired in the increasing complexity of an evolving world, we could all stand to take a step back. We should not only remember the life lessons that our parents, teachers and caregivers taught us, but really consider whether or not we’re still applying them in our daily lives.
Here are four lessons we learned as schoolchildren–basic behavioral guidelines that apply just as much in today’s work environment as they did in kindergarten:

9 Signs an Employee Is Exceptionally Productive
(WhichExceptionallyProductive Never Appear on Performance Evaluations)

The most productive people do a lot more than just stay busy.
Many people stay busy. After all, checking items off a to-do list isn’t hard.
What’s hard is checking the right things off your to-do list, completing the right projects, and getting the right stuff done. That’s when an employee goes from busy to productive — and in the process become indispensable to an organization’s success.
Here are some of the things highly productive people do — and why that makes them so valuable:

Week of September 5, 2017

When you send a marketing email, it’s a bit different from a regular email.  You’re not just sharing information, you’re trying to drive engagement that supports your business in some way.
You’re trying to drive action without being too pushy and turning your subscribers off.

EmployeeDeservesARaise9 Signs an Employee Deserves a Promotion (Which Never Appear on Performance Evaluations)

If you want to get promoted, think more than skills, qualifications, and experience. The most promotable employees also have the right attitude — and the right outlook on individual and team performance.
Along with, “How do I get a raise?” one of the most common questions that even exceptional employees ask their boss is, “What can I do to get promoted?”
For some bosses, the answer to getting promoted is obvious: complete a specific task, gain a certain amount of experience, or simply be the next in line.
Other people, like HubSpot co-founder Dharmesh Shah, take a different approach. Where getting promoted is concerned, Dharmesh focuses on the employee’s attitude.
His reasoning is simple. Attitude informs action. Attitude informs behavior. Attitude is the driving force behind every achievement, accomplishment, and success.
Attitude, where performance and therefore advancement is concerned, is everything.
So according to Dharmesh, if you want to get promoted:


I have been asked before about the right use of hashtags in the various social networks. It is a great question, and the answer is neither simple nor straightforward. The simple reason is that the best practice and what you can gain from it is different for each and every social network.
While some networks love hashtags others never really got friendly with them. In some networks, you cannot have too many hashtags in others more than two will lead to smaller success.

SendMoreEmailI’m sure you’ve asked yourself, “How often should I send email?”
Weekly? Monthly? Any time sales are low?

Start with this question: How many times do you have to ask kids to do something?

Usually, more than once.
It’s often the same with email marketing.
It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.
If you don’t ask multiple times, you might miss out on sales.